Deadwood Magazine

Deadwood Magazine Demographics

ALSO SEE DEADWOOD MAGAZINE DISTRIBUTION


Five full-color, glossy publications annually are targeted to upscale, educated readers with disposable income for vacation travel. Advertising is current and timely; editorial fresh and up-to-date.

Complimentary distribution on newsstands (Rushmore News) and traveler information racks (Certified Display) throughout the market area, as well as at travel shows across the country. More than 300 key locations in three states include high traffic spots such as Rapid City Regional Airport, hotels, motels, Chamber offices, visitor information centers in Black Hills towns and along interstate highways.

Direct mailed to travel agencies and to paid subscribers in 43 states and Canada and in tourist inquiry packets sent out by SD State Tourism and Black Hills Chamber of Commerce offices. Distribution totals are three to five times greater than for most area publications sold on newsstands and through subscriptions.

Minimum readership more than 100,000 each issue. National statistics say 2.5 people read each copy of regular publications, while 10 to 14 people read each copy of specialty publications such as Deadwood Magazine. Unlike tourist publications utilized by visitors  during their trip, then discarded, Deadwood Magazine is a "keeper" that goes home with travelers who share with friends and family, then respond to subscription or advertising offers weeks or even months later.

Editorial Content (50-60%) focused on Western South Dakota and the area's ace in the hole - legalized gambling in historic old Deadwood. Pertinent information for visitors and residents; stories about history, legendary characters, current lifestyles and events, specific attractions and entertainment. Extensive use of full color as well as black and white photos.

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